The diversity of you – An interactive installation and campaign to showcase our collective uniqueness. This is the mission behind the Absolut Home and its Wall of Feelings - encourage people to express their feelings during the festival by openly wearing them. We are provoked them and the people they interact with to pay more attention and start asking more questions. It is an act of courage to wear your heart on your sleeve, but it is also a necessary effort in an age when communication, despite all the technological advancement of the last few years, tends to be very messy and impersonal.
Untold Post Office by Coca-Cola In 2017, Untold and Coca Cola gave visitors of the festival the opportunity to share the special moments and all the magical vibes from the festival with their friends or family home. Post offices are places where people interact with information, objects, other people. Our intention was to take this interaction to the next level and allow people to interact with the post office itself. In order to use the post office installation, people had to climb on top of it, lean on it, sit on it etc.
For the 2017 edition of the Untold Festival, ENGIE, a leading energy provider in Romania, gave festivaliers an unprecedented "off the grid" experience with music, fun and interactivity. Because energy is not always measured in kilowatts, we proposed that all equipment that provides lighting, music, or charging of mobile devices should be powered by those present in the ENGIE activation area. Thus, the energy of those present at the ENGIE booth will be transformed into the electrical energy needed to animate the activation zone. This concept, along with a series of workshops included in the activation proposal, was part of the company's social responsibility policy and was designed to raise public awareness of energy sources and resource economy.
This year, The Romanian Foundation for Children, Community and Family celebrated 20 years of activity in Romania. This means more than 13 500 projects related to children who live in poverty. To celebrate this achievement and the foundation’s main stakeholders, we created an event that offered a glimpse into their lives and showed what makes their organization and people so special.
Children in need remain often unseen, unheard and unwanted. We truly believe that education is indeed the most powerful tool which we can use to change the world. But most important, we believe that education can break the cycle of poverty. One family at a time. That’s why, we were glad to become part of the Christmas Tree Charity Auction 2017 and help them to raise money for The Romanian Foundation for Children, Community and Family!
We teamed up with TEZYO by OTTER to launch their 12th multibrand store in Iulius Mall Cluj Napoca - the best place in town for those who share the love for shoes and bags. We created also a digital campaign to reach and engage the local audiences by collaborating with top digital influencers and fashion advisors.